Bogunia-Borowska, MałgorzataŁuczaj, Kamil2018-05-282018-11-082018-05-282018-11-082017Państwo i Społeczeństwo 2017, nr 3, s. 135-149.1643-8299http://hdl.handle.net/11315/19290Publikacja recenzowana / Peer-reviewed publicationThe article presents the outline of a research project aimed at exploring media competencies in an ethnographic manner. A prerequisite for such endeavor is a useful operationalization of the central concepts, including both technical, creative and critical skills. Moreover, the project targeted to Polish 13 to 16-year-olds must take into account their special relationship with new technologies. Based on the analysis of statistical data, we show that attractive tool should take advantage of a combination of technology with an interesting scenario. In our opinion, the perfect tool is a multimedia educational project that collects data using gamification mechanics. In conclusion, we investigate the effectiveness of this strategy.The article presents the outline of a research project aimed at exploring media competencies in an ethnographic manner. A prerequisite for such endeavor is a useful operationalization of the central concepts, including both technical, creative and critical skills. Moreover, the project targeted to Polish 13 to 16-year-olds must take into account their special relationship with new technologies. Based on the analysis of statistical data, we show that attractive tool should take advantage of a combination of technology with an interesting scenario. In our opinion, the perfect tool is a multimedia educational project that collects data using gamification mechanics. In conclusion, we investigate the effectiveness of this strategy.plUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polskakompetencje medialnemłodzieżgrywalizacjamyślenie krytycznekreatywnośćmedia competenciesyouthgamificationcritical thinkingcreativityEdukacjaInformatykaMedioznawstwoArtykuł2451-0858