Przeglądaj wg Autor "Rajczyk, Robert"
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Pozycja Institutionalization of Ukraine’s information policy as a function of strategic communication(Wydział Nauk Politycznych i Dziennikarstwa UAM w Poznaniu, 2018-10) Piechota, Grażyna; Rajczyk, RobertThe paper presents the contemporary information policy implemented by the Ukrainian government. The survey answers the question about the new role of in- formation policy in the state authorities’ activities. The research focuses on the execu- tive branch of power, due to its impact on the internal and external image of Ukraine. The analysis was conducted at the strategic, institutional and operational levels, and concerned the content of messages.Pozycja Media samorządowe jako narzędzie kreacji wizerunku lokalnego lidera i jego otoczenia (Na przykładzie analizy treści publikowanych w tygodniku samorządowym „TWOJE TYCHY”)(Wydawnictwo Adam Marszałek, 2012) Piechota, Grażyna; Rajczyk, RobertTHE ARTICLE CONCERNS the usage of weekly magazine “Twoje Tychy” in two months period of electoral campaign before the local elections in 2010 and in two months period during the media event “Zostaw 1% podatku w Tychach” in spring 2011. According to the analysis, the weekly magazine’s content mostly consists of the mayor’s description of his public activity or his political allies or supporters in local NGOs. One of them, the chair- woman of non-governmental organisation, took part in local elections as a candidate of mayor’s electoral committee. Then in spring 2011, her NGO has been being promoted in “Twoje Tychy” in intensively way. Although the Tychy town is over 99% shareholder of the company – a publisher of “Twoje Tychy”, there is any widely-opened debate about the important local issues in magazine. Either names nor ideas of the his political opponents are not even being mentioned.Pozycja Media społecznościowe w protestach politycznych na przykładzie ukraińskiej rewolucji godności(Polskie Towarzystwo Komunikacji Społecznej; Poznań, 2017) Piechota, Grażyna; Rajczyk, RobertArtykuł prezentuje wyniki badań przeprowadzonych wśród studentów dwóch ukraińskich uczelni wyższych, których celem było ustalenie, w jaki sposób używano nowych mediów podczas protestów politycznych w Kijowie, trwających od listopada 2013 do lutego 2014 roku. Analiza ujawniła wykorzystanie mediów społecznościowych w związku z bezpośrednim udziałem użytkownika w manifestacji lub w celu uzyskania informacji o protestach oraz ze względu na fakt zamieszkania w miejscu protestu lub poza nim.Pozycja Public Diplomacy as Taiwanese Diplomacy’s Essential Tool(Wydawnictwo Marszałek, Toruń, 2019) Piechota, Grażyna; Rajczyk, RobertThe working paper consists of the analyses of dif- ferent forms of Taiwanese public diplomacy and it also contains a future development scenario as far as such an essential tool of foreign affairs is concerned. The research project has been conducted from many points of view. There are institutional, strategic and operational dimen- sions of public diplomacy with the engagement of government officials and agencies, NGOs, public institutions and citizens as well. Having analysed the whole activity concerning public diplomacy, the main conclusion ought to be made, i.e., the official development assistance and humanitarian aid shall be provided as the most effective tool to enhance Taiwanese international visibility.Pozycja The role of intercultural communication competences in building a sustainable global society(Global Journal of Advanced Research (GJAR), 2016) Piechota, Grażyna; Rajczyk, RobertThis text is an attempt at the analysis of selected cultural codes in the context of their use in the process of communication between individuals who are members of different cultures. The level of effective communication determines the efficiency of processes going on in many areas, including management and building a varied society, where multiculturalism is becoming more and more common. As a result of current events and circumstances, many countries where the issue of multiculturalism seemed a challenge of quite a distant future must now face new problems - fast-paced globalisation that requires negotiation competences in different cultures or increasing numbers of migrants, also as employees. Analysing the issue of intercultural competences the authors concentrate on showing cultural differences as barriers in communication between individuals and on emphasising their sources for the understanding of these differences. Thus authors hope that this text will contribute to understanding the essence of communication competences in a global multicultural society, also for its sustained development. Moreover, the article shows perspectives for the application of communication processes in solving intercultural conflicts and in creating new types of intercultural relations in a global society.Pozycja The Role of Social Media During Protests on Maidan(Faculty of Mass Media Communication, University of SS Cyril and Methodius in Trnava, in Slovak Republic, 2015-11) Piechota, Grażyna; Rajczyk, RobertPolitical protests which took place in Ukraine were another example of how social and content websites were used during protests on the Independence Square (Maidan Nezalezhnosti) in Kiev – the protests started in November 2013 and ended in February 2014. This article offers presentation of the results of research that was carried out in Kiev and Lviv in May 2015 among students of two Ukrainian universities: Borys Grinchenko Kyiv University and the National University of Taras Shevchenko in Lviv. The aim of the conducted research was to establish which of the new media (social media and blogs) and in what way were used by the students during protests and if the way of using the new media influenced the engagement of students in protests. Such comparative research also made it possible to find differences in attitudes and motivations of students participating in protests in Kiev but coming from two different cities in Ukraine – Kiev and Lviv. The research results may contribute to a deepened analysis of the ways the new media are used during political and social protests with reference to differences in people’s attitudes depending on their personal or Internet engagement.