Przeglądaj wg Słowo kluczowe "CSR jakość ekologiczna"
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Pozycja Od jakości ekologicznej do odpowiedzialności biznesu(Oficyna Wydawnicza AFM, 2013) Chodyński, AndrzejThe evolution of the term “ecological quality” has been presented, starting from the general concept of quality to the place of ecological quality in the TQEM (Total Quality Environmental Management) concept. Ecological quality has been emphasised as an important expression of ecological competencies of a company. Ecological competencies are the basis for competition in the strategic dimension, with modern views on building competitive edge based on social responsibility of business entities and capacity of organisations to develop network connections. Network connections built with the CSR (Corporate Social Responsibility) concept taken into account may use sustainability competencies based on simultaneous use of economic, social and ecological competencies. In this way, ecological quality constitutes a component of sustainability competencies, which are the basis of a responsible business development and building responsible business models. These models may use a new approach to effectiveness, perceiving it not only in economic categories, but also in social and ecological ones. Responsible activities of business entities also lead to enhancement of quality of life. Responsible development of these entities, however, requires making responsible decisions which take into account social and ecological aspects as well.