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Pozycja Procesy asymilacji, transkulturacji i uniwersalizacji kulturowej: przegląd problematyki(Oficyna Wydawnicza AFM, 2017) Paleczny, TadeuszTekst omawia problematykę następstw kontaktu kulturowego. W konsekwencji zderzenia grup kulturowych w wyniku migracji dochodzi do procesów i zjawisk wzajemnego ich oddziaływania oraz złożonych interakcji społecznych i przemian kulturowych. Przemiany przybierają charakter wzajemnego dostosowania się i integrowania przybyszów ze społeczeństwem przyjmującym. W wielu przypadkach proces ten trwa kilka pokoleń i nie zawsze kończy się pełną asymilacją. Przystosowanie przebiega przez różne fazy, przybierając rozmaite formy. Początkiem uniwersalizacji kulturowej i transkulturacji, jako odpowiednika asymilacji, jest adaptacja i akomodacja. Przejście od kultury macierzystej do bardziej uniwersalnej kultury kraju osiedlenia jest o wiele bardziej złożonym procesem niż przystosowanie strukturalne. Wymaga przemian tożsamości uczestników asymilacji oraz przemian struktury grupowej. W tekście omówione są główne teorie i koncepcje asymilacji skonfrontowane z realnymi zjawiskami mającymi miejsce we współczesnym świecie.Pozycja The role of intercultural communication competences in building a sustainable global society(Global Journal of Advanced Research (GJAR), 2016) Piechota, Grażyna; Rajczyk, RobertThis text is an attempt at the analysis of selected cultural codes in the context of their use in the process of communication between individuals who are members of different cultures. The level of effective communication determines the efficiency of processes going on in many areas, including management and building a varied society, where multiculturalism is becoming more and more common. As a result of current events and circumstances, many countries where the issue of multiculturalism seemed a challenge of quite a distant future must now face new problems - fast-paced globalisation that requires negotiation competences in different cultures or increasing numbers of migrants, also as employees. Analysing the issue of intercultural competences the authors concentrate on showing cultural differences as barriers in communication between individuals and on emphasising their sources for the understanding of these differences. Thus authors hope that this text will contribute to understanding the essence of communication competences in a global multicultural society, also for its sustained development. Moreover, the article shows perspectives for the application of communication processes in solving intercultural conflicts and in creating new types of intercultural relations in a global society.Pozycja The Role of Social Media in Creating Intercultural Dialogue and Overcoming Prejudice – a Comparative Analysis of Pilot Survey Results(Hungarian Communication Studies Association, 2014-12-22) Piechota, GrażynaMulticulturalism, as a political and social phenomenon, is more and more often perceived as a challenge in the realm of studying communication processes. New media make it possible to communicate and build relations in the global dimension with a simultaneous impact on the development of horizontal communication, creating groups and communities and active support for different forms of social participation. In this context a pilot study concerning the role of new media in overcoming schemata and prejudice of students in two different cities with different levels of multiculturalism in the local community was carried out.Pozycja Wyzwania w komunikacji międzykulturowej wynikające z uznania innych ładów aksjonormatywnych ugruntowanych religijnie(Oficyna Wydawnicza AFM, 2012) Brataniec, KatarzynaThese days individual nations and cultures have to deal with a new necessity, which stands before them in face of numerous contacts with others: namely acceptance of diversity, negotiation from a position of respect for others and recognition of different established religious value systems. If one ignores these facts, according to Ulrich Beck, humanity may find itself in the era of a new barbarism. Social and human sciences offer a new paradigm based on dialogue, cooperation and cosmopolitanism. The idea of intercultural understanding is obviously not new, but what is new is the idea that without this recognition it is impossible to build correct and profoundly human relationships between different cultures and religions. Western societies need to revive the idea of coexistence of cultures in Europe and make a distinction between the process of integration and assimilation. They should also defi ne a new spirit of all public relations activities as those who can implement the idea of perceiving things through the eyes of others. Academic considerations and beliefs that exists only as theoretical concepts cannot change human attitudes. Only thoughtful and coherent action by the institutions, social movements and organizations is able to influence public opinion by prolonged persuasion. This process is associated with a new understanding of culture as an open whole. Collective identity resembles modern culture and is mixed and relative. Another feature of contemporary culture is increasing number of contacts and cultural ties in face of globalization. Good communication is based on cross-cultural dialogue and common understanding, a so-called third culture which stems from establishing common rules for all participants. Fundamental barriers in communication in mutual contacts still remain: the legacy of colonialism in colonized societies and the attitude of civilization superiority of Western societies with their simplified ideas about developing countries. They specifically suppress the importance and role of religion for people from other civilization. In many cultures, religion affiliation is not a free choice of an individual, which is why basic knowledge about dogmas and values of participants of communication is essential. Multiculturalism as an idea is a great opportunity for dialogue of civilizations. In fact it means the recognition of cultural diversity in Western societies. In practice it means the state policy which provides space for the existence of contradictory and even hostile patterns and cultural traditions. It is a project that sets high expectations for all cultural groups located on the given territory. The basic problem is to mitigate the culture shock of immigrants. The education is a key to understanding each other, particularly in host society. Intercultural communication is not an abstraction which applies to international corporations, military or diplomatic services, but it is a reality for Polish society too.