Przeglądaj wg Słowo kluczowe "organizacje pożytku publicznego"

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    Emocje i manipulacje - rzecz o komunikowaniu 1 procenta podatku
    (Towarzystwo Studiów Dziennikarskich, Rzeszów, 2015) Piechota, Grażyna
    The working paper is devoted to the analysis of messages formulated by public benefit organizations in connection with annual collection of funds from a tax deduction. The content of messages aimed at the environment was presented in such a way as to show how manipulation and emotions used in communica- tion influence the efficiency of collecting funds from one per cent allocation. The use of propaganda in building messages connected with one per cent allocation has also been considered, not only in the context of activities of public benefit organizations but also other entities that build their image in the context of applying for one per cent of tax.
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    Traditional media and new media in communicating about public benefit in Poland
    (International Scientific Publications, 2014-09) Piechota, Grażyna
    Because of the fact that it has been possible to donate 1 per cent of income tax to public benefit organisations since 2003, these organisations must communicate with the environment if they want to obtain money from tax deduction. The popularity of taking advantage of one per cent allocations in Poland (in 2013, 44 per cent of taxpayers did it), created competition among organisations trying to obtain the declared amounts. Communication with the environment by organisations requires both the right choice of information channels – the division into traditional and new media has been accounted for, as well as formulating messages in such a way as to reach taxpayers as efficiently as possible and persuade them to support aims the organisation achieves. The paper will present the results of research into how effectively these organisations communicate with the use of traditional and new media