Repozytorium eRIKA :: Przeszukiwanie wg Słowo kluczowe "public benefit organizations"

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Emocje i manipulacje - rzecz o komunikowaniu 1 procenta podatku
(Towarzystwo Studiów Dziennikarskich, Rzeszów, 2015) Piechota, Grażyna
The working paper is devoted to the analysis of messages formulated by public benefit organizations in connection with annual collection of funds from a tax deduction. The content of messages aimed at the environment was presented in such a way as to show how manipulation and emotions used in communica- tion influence the efficiency of collecting funds from one per cent allocation. The use of propaganda in building messages connected with one per cent allocation has also been considered, not only in the context of activities of public benefit organizations but also other entities that build their image in the context of applying for one per cent of tax.