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Pozycja Polish Internet at the end of the 20th century(Oficyna Wydawnicza AFM, 2012) Baran, DariuszThis article is an attempt to analyse the most important phenomena in two decades, from the viewpoint of the development of the media market. First decade (1989-1999) is the period in which only the “old media” was used (to a small extent - the "new"); in the second period (first decade of the XXI century) the development of new technologies has accelerated, and the growth of the Internet began to determine most of the changes occurring in this period. These changes were in the areas of media system, communication, culture and new social habits. In this terms, the real growth came with the development of broadband Internet connections at the end of XX century. But for some reasons its dissemination was not as dynamic as in many other European countries.