„Wideo na żądanie”, czyli jak telewizje walczą o widza w sieci
Ładowanie...
Data wydania
2015
Autorzy
Tytuł czasopisma
ISSN
1643-8299
eISSN
2451-0858
Tytuł tomu
ISBN
eISBN
Wydawca
Oficyna Wydawnicza AFM
Abstrakt
Has the world stopped spinning around a glass screen? Has traditional television been
losing its unwavering positions over the years? New technologies specialists argue that
video network endangers television.
However, for 17 years, the time the average Pole spends in front of the TV has
remained almost the same. As can be seen from the annual „Information about the problems
of broadcasting”, prepared by the Office of Strategy in the National Broadcasting
Council of Poland (KRRiT) in 2013, Poles watch television for an average of 4 hours and
7 minutes a day. TV still has its loyal audience, but it has to compete in fighting for viewers’
attention. The increasing availability of mobile devices and broadband internet access
resulted in necessity of dealing with the changes in the use of media and the change in the
needs and preferences of viewers. „Big Three” of broadcasters in response to recorded in
recent years decline in the television market is taking action. One of these activities is to
fight for the viewer in the network, through online platforms operated based on video on
demand service – vod.
In my article I will show to what extent the three major broadcasters in Poland use
the content delivery network. The fact that theirs productions are distributed in the network
is unquestionable. It is worth to consider the extent of this phenomenon. The article
analyzes the internet video services: vod.tvp.pl, IPLA, TVN Player owned in sequence by TVP, TV Polsat and TVN.
Opis
Publikacja recenzowana / Peer-reviewed publication
Tematy
Słowa kluczowe
Źródło
Państwo i Społeczeństwo 2015 (XV), nr 1, s. 139-156.