Współczesny radiowy rynek stacji komercyjnych w Polsce
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Date
2015
Authors
Journal Title
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1643-8299
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2451-0858
Volume Title
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Publisher
Oficyna Wydawnicza AFM
Abstract
On 15th of January 2015 have passed 25 years since the establishment of the first commercial
radio station in Poland. This anniversary is a good opportunity to see, how the
commercial radio stations work today. What is their condition like? Do they take a part of
any media groups? What presents the local radio market today and is it in a good condition?
Could religious broadcasters take a part of the commercial radio market? Which
radio format is the most attractive for the listeners? Those are the key questions and the
answer s can be found in this publication. The article is not a description of the changes
during the last 25 years on the commercial radio market in Poland, but it presents the facts
today. In article we can found a results of the radio audience in Poland (radio tracks),
described major broadcasts, information about music profiles of the stations, as well as
an description of the media group in which the radio operate take part – the same name
stations provide the same sender (eg. RMF FM RMF Maxxx, RMF Classic).
Description
Publikacja recenzowana / Peer-reviewed publication
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Keywords
Citation
Państwo i Społeczeństwo 2015 (XV), nr 1, s. 157-166.