Memetyzacja komunikowania politycznego u progu XXI w.

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dc.contributor.authorMajorek, Marta
dc.contributor.authorWojniak, Justyna
dc.date.accessioned2014-01-31T09:09:15Z
dc.date.accessioned2018-11-08T13:55:18Z
dc.date.available2014-01-31T09:09:15Z
dc.date.available2018-11-08T13:55:18Z
dc.date.issued2012
dc.descriptionArtykuł recenzowany / Peer-reviewed articlepl_PL
dc.description.abstractRegarding the contemporary role of mass media, especially television, and rising allegations of trivialization of the political life it is worth to consider how these opinions are justifi ed.It evokes the question whether we are dealing with a situation in which public debate through the media seems to be based not on rational and logical conclusions, but on the competition, whose participants focus exclusively on creating their own images and pursuing symbolic politics. These trends cause that democracy evolves towards mediocracy, and the nineteenth-century ideologies lose their attraction to the simple message, free of thought. This phenomenon is considered in this paper in the meme theory context. The theory, introduced by Richard Dawkins, refers to a unit of cultural transmission, and in politics can be interpreted as short, blunt message, image or symbol, catchy enough to take over the imagination of the recipient. It is characterized by aggressive persuasion, apparent ambiguity and it is aimed to falsify the reality. Besides, its emotional assessment excludes any rational debate. It seems interesting, therefore, the trend of contemporary democracy, and question whether the public debate limited to an exchange of simplifi ed, emotional arguments involves the danger of civil society erosion.pl_PL
dc.identifier.citationPaństwo i Społeczeństwo, 2012 nr 1, s. 73-83.pl_PL
dc.identifier.issn1643-8299pl_PL
dc.identifier.urihttp://hdl.handle.net/11315/268
dc.language.isoplpl_PL
dc.publisherOficyna Wydawnicza AFMpl_PL
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Na tych samych warunkach 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/pl/*
dc.subjectdemokracjapl_PL
dc.subjectmediapl_PL
dc.subjectpolitykapl_PL
dc.subjectmediokracjapl_PL
dc.subjectmemepl_PL
dc.subjectdemocracypl_PL
dc.subjectpoliticspl_PL
dc.subjectmediocracypl_PL
dc.subjectmempl_PL
dc.subject.otherPolitologiapl_PL
dc.subject.otherKomunikacja społecznapl_PL
dc.subject.otherSocjologiapl_PL
dc.titleMemetyzacja komunikowania politycznego u progu XXI w.pl_PL
dc.title.alternativeMemetising political communicationpl_PL
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