Zarządzanie wartościami w zarządzaniu przedsiębiorstwem medialnym

Uproszczony widok
dc.contributor.authorMirski, Andrzej
dc.date.accessioned2021-01-13T08:23:35Z
dc.date.available2021-01-13T08:23:35Z
dc.date.issued2013
dc.descriptionZarządzanie Mediami strona czasopisma: https://www.ejournals.eu/ZM/Tom_1/1-2013/art/2705/
dc.description.abstractNowadays values plays important role in the modern management. The essence of management values in the company is taking care by managers about the most important values, putting them on, promoting, compliance and control. The values in the field of management of the company can be, according to the author of the article into three main groups: 1. the values in the moral sense: set standards and norms of behavior, 2. the values in terms of utility, primarily concerning the product, 3. the values in economic terms, which include the value of the product, achieved, as well as the value of the firm. There is only one, according to the author of this paper a way to permanently improve the quality and attractiveness of information (as well as the media company’s reputation), namely, that the information will become real creative and cultural goods. At the time when the information produced and distributed by the media company will have the character and quality of cultural and creative goods, acquire the nature of public goods, giving positive externalities. As such, should benefit from public support perspective, as it happens with culture and education institutions.pl
dc.identifier.citationZarządzanie Mediami 2013, T.1, nr 1, s. 63-84.pl
dc.identifier.doi10.4467/23540214ZM.13.006.2297
dc.identifier.eissn2354-0214pl
dc.identifier.issn2353-5938pl
dc.identifier.urihttp://hdl.handle.net/11315/29185
dc.language.isoplpl
dc.publisherUniwersytet Jagiellońskipl
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectvalues managementpl
dc.subjectmedia companypl
dc.subjectmedia values in the moral sensepl
dc.subjectvalues in terms of utilitypl
dc.subjectvalues in economic termspl
dc.subjectthe quality and attractiveness of informationpl
dc.subjectcreative and cul¬tural goodspl
dc.subjectpublic suportpl
dc.subject.otherKulturoznawstwopl
dc.subject.otherZarządzanie i marketingpl
dc.titleZarządzanie wartościami w zarządzaniu przedsiębiorstwem medialnympl
dc.title.alternativeManaging by Values in management of media companypl
dc.typeArtykuł
Pliki
Oryginalne pliki
Teraz wyświetlane 1 - 1 z 1
Miniatura
Nazwa:
MIRSKI_Zarzadzanie_wartosciami_w_zarzadzaniu_przedsiebiorstwem_2013.pdf
Rozmiar:
266.8 KB
Format:
Adobe Portable Document Format
Opis:
Pobierz
Licencja
Teraz wyświetlane 1 - 1 z 1
Brak miniatury
Nazwa:
license.txt
Rozmiar:
52 B
Format:
Item-specific license agreed upon to submission
Opis:
Pobierz
Kolekcje
1.2 Artykuły z wydawnictw zewnętrznych