The following publication is a collection of texts on the contemporary meaning of design, the changing in roles of designers and cultural and social expectations described in the broad cognitive perspective. Although this topic raised in the field of sociology quite recently, the complexity of the phenomenon, its manifestations, forms and ways of preventing provoked the debate on the field. Hence, presented volume is prepared by the researchers, whose interests have been provoked by needs of sociological inclusion in the debate in the area dominated so far by theorists and practitioners from the field of art and related disciplines. Through the publication of this book we would like to explore the area associated with the use and perception of design in a broader social context and try to find the answers for few questions: • What is the role or roles for design in modern society? • How design can be use in solving problems connected with social and cultural changes? • What are the examples of the application of design in processes of social and cultural change? • What are the boundaries of socially responsible design? • How to involve society in the process of socially responsible design?