In today’s world, business is expected not only to create enterprises that are economically effective, but also at the same time enterprises whose activities deserve moral approval. Managers are expected to be culturally and ethically sensitive. Corporate social responsibility is becoming ingrained in the new economic order. Competition, while stimulating the ability to progress, may not evolve into a ruthless battle fought in order to eliminate the opponent. Rather, it should be a “shared search”, understood as competition restricted by moral principles.