1.2 Artykuły z wydawnictw zewnętrznych

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http://hdl.handle.net/11315/20648

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Portrayal of the Egyptian Revolution in the Polish media
(Hajdúböszörmény: A Debreceni Egyetem Gyermeknevelési és Felnőttképzési Kar, 2016) Brataniec, Katarzyna
The role of intercultural communication competences in building a sustainable global society
(Global Journal of Advanced Research (GJAR), 2016) Piechota, Grażyna; Rajczyk, Robert
This text is an attempt at the analysis of selected cultural codes in the context of their use in the process of communication between individuals who are members of different cultures. The level of effective communication determines the efficiency of processes going on in many areas, including management and building a varied society, where multiculturalism is becoming more and more common. As a result of current events and circumstances, many countries where the issue of multiculturalism seemed a challenge of quite a distant future must now face new problems - fast-paced globalisation that requires negotiation competences in different cultures or increasing numbers of migrants, also as employees. Analysing the issue of intercultural competences the authors concentrate on showing cultural differences as barriers in communication between individuals and on emphasising their sources for the understanding of these differences. Thus authors hope that this text will contribute to understanding the essence of communication competences in a global multicultural society, also for its sustained development. Moreover, the article shows perspectives for the application of communication processes in solving intercultural conflicts and in creating new types of intercultural relations in a global society.
The Role of Social Media in Creating Intercultural Dialogue and Overcoming Prejudice – a Comparative Analysis of Pilot Survey Results
(Hungarian Communication Studies Association, 2014-12-22) Piechota, Grażyna
Multiculturalism, as a political and social phenomenon, is more and more often perceived as a challenge in the realm of studying communication processes. New media make it possible to communicate and build relations in the global dimension with a simultaneous impact on the development of horizontal communication, creating groups and communities and active support for different forms of social participation. In this context a pilot study concerning the role of new media in overcoming schemata and prejudice of students in two different cities with different levels of multiculturalism in the local community was carried out.
Twórczość jako źródło kultury
(Wydawnictwo Uniwersytetu Jagiellońskiego, 2011) Mirski, Andrzej
In this paper the author presents human creativity as the main source of culture. Logically, it comes even from the definition of culture, understood as everything created by men (everything, which does not belong to nature). Creation by man includes the material, symbolic and societal types of culture. In the field of symbolic culture, like art, science or media, the process of creativity includes activities which result in new and valuable products. Creativity develops in the private, social and cultural domains. In the private domain an individual creates something, which is new and valuable for himself (or herself). In the social domain an individual creates something, which is new and valuable to a group, where he or she belongs. Finally, creativity in the cultural domain means creating something, which is new and valuable for all human culture. Normally it is possible through the publication or public presentation of a product, after a process of selection. Thus, normally there exists a barrier of entering this main. Creativity in the domain of culture requires not only being a creative person in the psychological sense, but also a huge amount of knowledge and practice in the specific field of activity. But by enhancing the private and social creativity, it is possible to enlarge the number of persons, which could inspire to enter the domain of cultural activity. Moreover, the true creative activity always contains the individual, private, authentic internal perspective, and is always directed to some social environment. Also, the new ways of distributing the creative products, like the Internet, makes the barrier to cultural creativity less tight, than they used to be in the past.
Wartość kulturowa a zasada podwójnej maksymalizacji
(Wydawnictwo Uniwersytetu Jagiellońskiego, 2012) Mirski, Andrzej
Cultural behavior, as well as economic, can be divided into passive behavior (consumption of cultural goods) and active (production of cultural goods). In the field of cultural behavior we also have to deal with limited maximization, except that it has a different character than in the case of economic behavior. In the case of active economic behavior (work, business) in order to maximize profit is limited, in the case of active and cultural behavior (work) in order to create a cultural value. In the case of passive cultural behavior, which is a collection of cultural works goal is to maximize the utility of cultural value. It seems, however, that best solution exists, when the values are maximized at the same time cultural and economic.
Zarządzanie wartościami w zarządzaniu przedsiębiorstwem medialnym
(Uniwersytet Jagielloński, 2013) Mirski, Andrzej
Nowadays values plays important role in the modern management. The essence of management values in the company is taking care by managers about the most important values, putting them on, promoting, compliance and control. The values in the field of management of the company can be, according to the author of the article into three main groups: 1. the values in the moral sense: set standards and norms of behavior, 2. the values in terms of utility, primarily concerning the product, 3. the values in economic terms, which include the value of the product, achieved, as well as the value of the firm. There is only one, according to the author of this paper a way to permanently improve the quality and attractiveness of information (as well as the media company’s reputation), namely, that the information will become real creative and cultural goods. At the time when the information produced and distributed by the media company will have the character and quality of cultural and creative goods, acquire the nature of public goods, giving positive externalities. As such, should benefit from public support perspective, as it happens with culture and education institutions.

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