Lokowanie produktu i jego regulacja w prawie unijnym

Loading...
Thumbnail Image
Date
2015
Journal Title
item.page.issn
1643-8299
item.page.eissn
2451-0858
Volume Title
item.page.isbn
item.page.eisbn
Publisher
Oficyna Wydawnicza AFM
Abstract
The purpose of this article is to attempt to investigate the issue of product placement, to analyze and systematize this innovative legal subject, from the point of view of European law. The aim of this study is also to present the difference between product placement and advertising. The major objective of this research is the introduction to the European regulations, as well as an examination of their history, in terms of both advertising and product placement itself, likewise demonstration that all the amendments of existing directives, regarding advertising and product placement, were directly dictated by the continuous technological progress, causing changes in the audiovisual sector, thereupon existing regulations had to be adapted, to provide equal rights for all European Union Members.
Description
Publikacja recenzowana / Peer-reviewed publication
Keywords
Citation
Państwo i Społeczeństwo 2015 (XV), nr 1, s. 125-138.
item.page.rights
Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska
Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska