Granice dopuszczalności wykorzystania seksu w reklamie w uchwałach Komisji Etyki Reklamy
dc.contributor.author | Słowik, Dominik | |
dc.date.accessioned | 2019-06-06T07:54:22Z | |
dc.date.available | 2019-06-06T07:54:22Z | |
dc.date.issued | 2012 | |
dc.description.abstract | The article demonstrates an attempt to defi ne the legal boundaries of using advertising that employs sexual themes on the basis of resolutions issued by the Advertising Ethics Committee. Issues with the use of sexual themes in advertising have been present for a long time. Existing laws do not always allow for the barring of such advertising, making self-regulation, in which the United Advertising Associations Council’s Advertising Ethics Committee plays a vital role, crucial. Benefi ts of such self-regulation, compared with legislated regulations, include fl exibility in implementing solutions and the ability to promptly alter decisions in accordance with evolving social standards. | pl |
dc.identifier.citation | Państwo i Społeczeństwo 2012, nr 1, s. 79-95. | pl |
dc.identifier.issn | 1643-8299 | pl |
dc.identifier.uri | http://hdl.handle.net/11315/25072 | |
dc.language.iso | pl | pl |
dc.publisher | Oficyna Wydawnicza AFM | pl |
dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
dc.subject | law | pl |
dc.subject | advertising | pl |
dc.subject | advertising utilizing sexual themes | pl |
dc.subject | Advertising Ethics Committee | pl |
dc.subject | Advertising Ethics Code | pl |
dc.subject | marketing industry self-regulation | pl |
dc.subject | code of best practice | pl |
dc.subject.other | Administracja | pl |
dc.subject.other | Finanse i rachunkowość | pl |
dc.subject.other | Gospodarka przestrzenna | pl |
dc.subject.other | Historia | pl |
dc.subject.other | Prawo | pl |
dc.title | Granice dopuszczalności wykorzystania seksu w reklamie w uchwałach Komisji Etyki Reklamy | pl |
dc.type | Artykuł |
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