Granice dopuszczalności wykorzystania seksu w reklamie w uchwałach Komisji Etyki Reklamy
Ładowanie...
Data wydania
2012
Autorzy
Tytuł czasopisma
ISSN
1643-8299
eISSN
Tytuł tomu
ISBN
eISBN
Wydawca
Oficyna Wydawnicza AFM
Abstrakt
The article demonstrates an attempt to defi ne the legal boundaries of using
advertising that employs sexual themes on the basis of resolutions issued by the Advertising
Ethics Committee. Issues with the use of sexual themes in advertising have been
present for a long time. Existing laws do not always allow for the barring of such advertising,
making self-regulation, in which the United Advertising Associations Council’s
Advertising Ethics Committee plays a vital role, crucial. Benefi ts of such self-regulation,
compared with legislated regulations, include fl exibility in implementing solutions and
the ability to promptly alter decisions in accordance with evolving social standards.
Opis
Tematy
Słowa kluczowe
law, advertising, advertising utilizing sexual themes, Advertising Ethics Committee, Advertising Ethics Code, marketing industry self-regulation, code of best practice
Źródło
Państwo i Społeczeństwo 2012, nr 1, s. 79-95.