In this article, the author would like to refer to the possibility of increasing the level of happiness and reduce suffering through proactive attitude, outlook on life and a system of cognitive constructs that bear out the name of positivity. In the article the author continues to present proposals and clarify the precise defi nition of the term. The issue of positivity was discussed in the book by Barbara Frederickson “Positivity” and requires further development of theoretical and empirical research. This is not a new subject in psychology, as is in fact the central sphere of research undertaken in the fast-growing direction of positive psychology and therapeutic concepts and practices in the fi eld of cognitive psychotherapy.