Opportunities and threats analysis for European born global companies on the Chinese market
Ładowanie...
Data wydania
2015
Autorzy
Tytuł czasopisma
ISSN
1733-2680
eISSN
Tytuł tomu
ISBN
eISBN
Wydawca
Oficyna Wydawnicza AFM
Abstrakt
Companies which do not follow traditional internationalization path, but start international activities
immediately after their founding, are called born global companies in the international literature.
This relatively new type of international entrepreneurship can be challenging due to limited
international experience and lack of resources. It seems even more diffi cult to internationalize
a venture directly from Europe to the Chinese market. The purpose of the paper is to analyze potential
opportunities and threats for European born globals entering the Chinese market. The study
shows that the main opportunities provided by the Chinese market are: its size, rapid growth (which
is, however, slowing down), increasing consumer middle class, modern infrastructure, cheap workforce
supply, improvement in workforce qualifi cations and political stability. Unfortunately, there
are also some threats of rapid internationalization in the Chinese market which are caused by cultural,
social and political differences. The main threats of the Chinese market are: rising costs,
slowing market growth, increasing competition, HR problems, dumping, protectionism and legal
issues (including intellectual property rights, corruption, lack of transparency, certifi cation and requirements
concerning technical norms).
Opis
Tematy
Słowa kluczowe
internacjonalizacja, urodzony globalnie, Chiny, międzynarodowa przedsiębiorczość, szanse, zagrożenia, internationalization, born global, China, international entrepreneurship, opportunities, threats
Źródło
Krakowskie Studia Międzynarodowe 2015, nr 3 s. 177-190.