Wyzwania komunikacyjne wobec polityki protestu
Ładowanie...
Data wydania
2012
Tytuł czasopisma
ISSN
eISSN
Tytuł tomu
ISBN
978-83-7571-209-4
eISBN
Wydawca
Oficyna Wydawnicza AFM
Abstrakt
The development of contemporary socio-political movements is marked by the
use of new media by members and supporters. Twenty-first century showed the
new face of political protest; a protest, on the one hand takes on a continuous basis,
and on the other hand, takes place in real time. If we add to this that it can attract
the interest of people in different parts of the world, of very different status and
educational background, we face today’s modern rebellion and the modern rebels,
who have learned to use the “technology” in the field of public relations for their
own purposes.
The objectives of this article is to discuss the PR strategies followed by contemporary
social movements. Inasmuch interesting as members of these movements
enjoy the development of new media to reach for modern tools for articulating
their demands. For the analysis we have selected social movements that emerged
at the beginning of the twenty-first century and which, as we tried to prove, had
a huge impact on contemporary political discourse. The active use of social media
such as Facebook or Twitter by their members and supporters made the protest
not only the visible external articulation of the problem; it also began to exist on
the network, which made it permanently up-to-date with the development of political
events.
Citizens and their presence (even if silent) can no longer be ignored in the modern
state by those who are active in the public space. Contrary to what has been announced
by many practitioners and researchers, that “Homo Politicus has died”,
the present indicates the opposite. It seems that citizens are just now beginning to
fully realize that people / the societies are most important element; that you
need to get involved, to protest, to act.
Opis
Praca recenzowana / Peer-reviewed paper
Tematy
Słowa kluczowe
kontestacja, protest, komunikacja, Internet, contestation, communication, World Wide Web (WWW), public relations (PR), ruch społeczny
Źródło
W: Public relations wobec wyzwań współczesności. (red.) Grażyna Piechota. Kraków: Oficyna Wydawnicza AFM, 2012, s. 43-68.