Reklama społeczna jako jedna z form komunikowania wartości rodzicielstwa i rodziny oraz wartości rodzinnych w marketingu społecznym
Ładowanie...
Data wydania
2011
Autorzy
Tytuł czasopisma
ISSN
1643-8299
eISSN
Tytuł tomu
ISBN
eISBN
Wydawca
Oficyna Wydawnicza AFM
Abstrakt
The goal of this research is to present meaning of social advertisement in
promoting desired social behaviors, particularly, these ones aimed to formation and consolidation
family as well as proper attitude, behavior and relationship between family
members. Theoretical part of this research is based on the analysis of polish social advertisement
in the last couple of years. Idea of using social advertisement for the issue of
promoting family and its values will be presented in wide contexts of social marketing.
This research also pays attention to the media preferred by organizers of social campaigns
for family.
Opis
Tematy
Słowa kluczowe
social advertisement, social campaign, social marketing, non-governmental organizations, family, media
Źródło
Państwo i Społeczeństwo 2011, nr 3, s. 141-161.