The industry of electric vehicles: environmental, marketing and social aspects of management
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Date
2023
Journal Title
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Volume Title
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978-83-67491-20-4
Publisher
Oficyna Wydawnicza AFM
Abstract
Introduction: "This monograph addresses the question of management in the broadly defined industry of electric vehicles. Complexity of electromobility in general is being addressed, and prospects for managerial action are discussed as regards business entities active in the sector. Aspects such as law, spatial economics and marketing are being developed, as well as behavioural patterns observable in both the present and the future customers in that rapidly growing market. The authors, researchers with the Andrzej Frycz Modrzewski Krakow University, come from management science and from related disciplines. Besides studying the present state of the industry, authors point at the managerial action to be taken by the main players of the industry in order to meet the challenges of electromobility, both globally and locally."(...)
Description
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Keywords
growth management, consumer behaviour, marketing in the electric vehicle market, business models, electric vehicles, technological change, lifecycle of technology, ECSR, organisation improvement, electromobility, EFQM, Management, green’ human resource management, green manager, electric cars, excellence, process maturity, process maturity models, electric vehicle ecosystem, energy security, environmental safety, EU, Poland